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Video marketing: The ultimate guide (You’ll only need this)

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Video is not only a content type anymore, but it has also become a culture. Before that, theater movies and TV had driven the culture, and the only thing that has changed over the past few years is the platform. Culture is what drives the marketing around it, and 83% of marketers believe that video is becoming increasingly important; a clear indication of more brands using … [Read more...] about Video marketing: The ultimate guide (You’ll only need this)

Influencer Marketing: It’s Not About WHO Anymore – AW360

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Over the last three years influencer marketing has gone from strength to strength, thanks largely to greater regulation and the efforts of brands to create more impactful, authentic campaigns. At the start, for many brands, influencer marketing was a land grab. They knew it was important, and that they couldn't afford to ignore it, but they didn't have a clear strategy or … [Read more...] about Influencer Marketing: It’s Not About WHO Anymore – AW360

Harvard Business Journal’s Power of 1% in Digital Transformation

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Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an ongoing investment of one percent of revenue for digital transformation . It’s an intentional, proactive, radically applied … [Read more...] about Harvard Business Journal’s Power of 1% in Digital Transformation