YouTube’s Influencer Marketing Phenomenon [New Study]

YouTube's Influencer Marketing Phenomenon [New Study] If you've not yet seen a YouTube microinfluencer unbox a mystery slime box or a nanoinfluencer review squishies from a Dollar Store haul, let's face it... you've lost a step. But can … [Read more...]

Harvard Business Journal’s Power of 1% in Digital Transformation

Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an … [Read more...]

7 Reasons to Add Influencer Marketing To Your Business Strategy

Souce Internet users spend an average of 135 minutes per day on social media. Thence, marketers have shifted their major part of marketing strategy on social media platforms. However, Influencer marketing has become one of the most effective ways to … [Read more...]

Make Your Content Curation Count

Content curation is the bread and butter of social media marketing. But without the right strategy in place, it's easy to lose sight of what you want to accomplish. Luckily, we'll break it down for you and get into the finer details of content … [Read more...]

Influencer Marketing Tips to Increase Exposure

If a person demonstrates passion and knowledge, they're much more likely to gain traction with people who share their interests and become influential in that respect. Everyone influences someone, so we all have a place to start. And from the start … [Read more...]

Content is the fuel that engages your audience on social media.

Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content. Stop Using … [Read more...]

Virgo Health targets influencer marketing

Healthcare communications agency Virgo Health hosted a healthcare marketing event last week, revealing how pharma can tap into the potential of influencer marketing.Held at Virgo and Golin's head offices in London, UK, the event consisted of a … [Read more...]

7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up)

7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up)by Staff | October 30, 2018In a world where 92% of Gen Z trust a social media influencer more than the famous celebrity, influencer marketing is no longer a nice "tack-on" to your … [Read more...]

Which Metrics Should Your Business Be Using To Measure Influencer Marketing?

In the past, it was often difficult to accurately measure marketing methods to determine which methods were driving the highest levels of traffic. Today, we have access to a wide array of online marketing methods, including social media and … [Read more...]

99 Collaboration Tools You Should Know in 2019

Collaboration tools drive business today. In the last two decades, organizations have learned, sometimes through painful trial and error, that email and meetings aren't adequate tools on their own for people to work together. (Can you believe anyone … [Read more...]