Video is not only a content type anymore, but it has also become a culture. Before that, theater movies and TV had driven the culture, and the only thing that has changed over the past few years is the platform. Culture is what drives the marketing around it, and 83% of marketers believe that video is becoming increasingly important; a clear indication of more brands using … [Read more...] about Video marketing: The ultimate guide (You’ll only need this)
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Five Notes About Influencer Marketing
Four in 5 marketers believe that influencer marketing is effective. The likely reason, according to a report from Mediakix, is that a majority (89%) say that the ROI they generate from influencer marketing is comparable or better than other marketing channels. Below are some further highlights... Read more … [Read more...] about Five Notes About Influencer Marketing
Influencer Marketing: It’s Not About WHO Anymore – AW360
Over the last three years influencer marketing has gone from strength to strength, thanks largely to greater regulation and the efforts of brands to create more impactful, authentic campaigns. At the start, for many brands, influencer marketing was a land grab. They knew it was important, and that they couldn't afford to ignore it, but they didn't have a clear strategy or … [Read more...] about Influencer Marketing: It’s Not About WHO Anymore – AW360
YouTube’s Influencer Marketing Phenomenon [New Study]
YouTube's Influencer Marketing Phenomenon [New Study] If you've not yet seen a YouTube microinfluencer unbox a mystery slime box or a nanoinfluencer review squishies from a Dollar Store haul, let's face it... you've lost a step. But Shorr.com can help! Welcome to YouTube influencer marketing in... Read more … [Read more...] about YouTube’s Influencer Marketing Phenomenon [New Study]
Harvard Business Journal’s Power of 1% in Digital Transformation
Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an ongoing investment of one percent of revenue for digital transformation . It’s an intentional, proactive, radically applied … [Read more...] about Harvard Business Journal’s Power of 1% in Digital Transformation