Every social media manager is looking for various ways to keep the business on the cutting edge. Content marketing is the solution to remain relevant and, more importantly, efficient and effective in today’s world that is leaning towards social media marketing. Content marketing is part of marketing strategy where the focus in on creating, publishing and distributing content to your target audience which is mainly to bring new customers to your business.
How to Document Your Content Marketing Strategy
July 11, 2018 By
Content marketing is 62% less costly and generates up to three times more leads than outbound marketing. No longer do you have to reach out to the consumer, you can now have them come to you instead. That’s the power of content marketing. But, it’s much easier said than done. Developing and publishing content takes careful planning.
5 Content Marketing Ideas for December 2017
November 5, 2017 By
From curated wish lists to telling your company’s story, December 2017 offers content marketers many opportunities to connect with shoppers. Content marketing is the act of creating, publishing, and distributing articles, podcasts, or videos with the goal of attracting, engaging, and retaining customers.
Dominate your farm and amp your SEO with content marketing
October 26, 2017 By
Top producing real estate agents are increasingly turning to content marketing because they recognize its long-term effectiveness in improving their visibility, search engine ranking and lead flow. These agents build reputations as their farm’s leading expert. Prospects in their firm learn that they’re capable of providing more value than low-cost alternatives thanks to consistently publishing content that demonstrates their expertise.
How Ecommerce Brands Should Approach Content Marketing in 2018
September 27, 2017 By
Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your ecommerce business, you have to approach it differently than you have been these past few years.
How to Use Your Content Marketing Strategy to Write a Book
September 21, 2017 By
Joe Pulizzi said it best when he wrote, “a book is perhaps the ultimate piece of content marketing that can position you or your company as a leading expert in your industry.”
Writing and publishing a book can provide substantial value to your company. By authoring and publishing a book, your…
Link: How to Use Your Content Marketing Strategy to Write a Book
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Who Would You Add to Your Content Marketing Team?
August 24, 2017 By
Content marketing team members’ titles may differ from company to company, but the tasks they are expected to perform are somewhat standard across the board – writing, editing, designing, publishing, and distributing.
But what if you could add the skill set of someone who works in another…
Link: Who Would You Add to Your Content Marketing Team?
via contentmarketinginstitute.com
Ultimate Guide to Content Curation
August 23, 2017 By
In 2016, there were approximately 3,424,971,237 Internet users worldwide – and the number is increasing rapidly. The billions (yes, BILLIONS!) of people that are on the Internet are doing all sorts of things from streaming movies, publishing blog posts, online shopping, scrolling through Facebook feeds, talking to friends across the ocean – the list truly can go on and on.
Who Would You Add to Your Content Marketing Team?
August 21, 2017 By
Content marketing team members’ titles may differ from company to company, but the tasks they are expected to perform are somewhat standard across the board – writing, editing, designing, publishing, and distributing.
But what if you could add the skill set of someone who works in another…
Good Housekeeping’s ‘Kitchen of the Future’ Could Also Be the Future of Content Marketing
June 15, 2017 By
When Jane Francisco joined Good Housekeeping as its new editor in chef four years ago, she didn’t just take the helm of one of publishing’s oldest and most revered women’s service magazines, she assumed control of the magazine’s famous test kitchen. A glass-walled space with white cabinets and appliances of brushed stainless steel, the kitchen commands a corner perch of the Hearst Tower’s 29th floor and is among the most frenetic kitchens in Manhattan.
