If you're working in content marketing and have never heard of nor seen the sales or purchase funnel, stop what you're doing right now and go talk to your sales team. This funnel—where you aim to raise awareness of your goods, help your customers make the decision to buy, and then take the action to buy—is Sales and Marketing 101. … [Read more...] about The Content Marketing Funnel Never Ends: How to Keep Your Converted Audience