Influencer marketing is quite the buzzword these days, among marketing pundits and honchos. Start-ups to established brands, everyone has been bitten by the bug called influencer marketing. It's a marketing technique where companies tie up with influential people, to promote their product, service or brand. Read more … [Read more...] about The Advantage of Influencer Marketing Over Celebrity Endorsements
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99 Collaboration Tools You Should Know in 2019
Collaboration tools drive business today. In the last two decades, organizations have learned, sometimes through painful trial and error, that email and meetings aren't adequate tools on their own for people to work together. (Can you believe anyone ever thought they would be?) Now, the way we share files, discuss how to approach a project or a client, manage work in progress, … [Read more...] about 99 Collaboration Tools You Should Know in 2019
Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know (Part 2)
Becky Shindell, communications manager at SEMrush, talks about why videos are such a priority. July 26, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. "Start with... … [Read more...] about Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know (Part 2)
Top Tips For Search Engine Optimization & SEM
Search engines like Google are a great platform to reach out to your potential customers and run paid promotions. In this article we will list down few of the best practices to be followed concerning search engine optimization (SEO) and search engine marketing (SEM). Search engine marketing is one of the most popular digital marketing practices that is bound to deliver results. … [Read more...] about Top Tips For Search Engine Optimization & SEM
That’s Not Influencer Marketing, it’s Advertising
One of my favourite advertisements became a "catchphrase" at the time. "No Luton airport". The ad was for the drink Campari. There is a link to the ad here. In the "old days" the way you sold products was pretty simple, you paid a couple of celebrities, in this case, Lorraine Chase and Jeremy Clyde. … [Read more...] about That’s Not Influencer Marketing, it’s Advertising