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The Advantage of Influencer Marketing Over Celebrity Endorsements

March 8, 2019 By Michael Stuart

Influencer marketing is quite the buzzword these days, among marketing pundits and honchos. Start-ups to established brands, everyone has been bitten by the bug called influencer marketing. It's a marketing technique where companies tie up with influential people, to promote their product, service or brand. Read more … [Read more...] about The Advantage of Influencer Marketing Over Celebrity Endorsements

99 Collaboration Tools You Should Know in 2019

October 31, 2018 By Michael Stuart

Collaboration tools drive business today. In the last two decades, organizations have learned, sometimes through painful trial and error, that email and meetings aren't adequate tools on their own for people to work together. (Can you believe anyone ever thought they would be?) Now, the way we share files, discuss how to approach a project or a client, manage work in progress, … [Read more...] about 99 Collaboration Tools You Should Know in 2019

Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know (Part 2)

July 26, 2018 By Michael Stuart

Becky Shindell, communications manager at SEMrush, talks about why videos are such a priority. July 26, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. "Start with... … [Read more...] about Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know (Part 2)

Top Tips For Search Engine Optimization & SEM

June 29, 2018 By Michael Stuart

Search engines like Google are a great platform to reach out to your potential customers and run paid promotions. In this article we will list down few of the best practices to be followed concerning search engine optimization (SEO) and search engine marketing (SEM). Search engine marketing is one of the most popular digital marketing practices that is bound to deliver results. … [Read more...] about Top Tips For Search Engine Optimization & SEM

That’s Not Influencer Marketing, it’s Advertising

June 5, 2018 By Michael Stuart

One of my favourite advertisements became a "catchphrase" at the time. "No Luton airport". The ad was for the drink Campari. There is a link to the ad here. In the "old days" the way you sold products was pretty simple, you paid a couple of celebrities, in this case, Lorraine Chase and Jeremy Clyde. … [Read more...] about That’s Not Influencer Marketing, it’s Advertising

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Three Ways to Use Google Trends for SEO in Your Content Marketing

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26% of U.S. Workers Would Rather Undergo a Root Canal Than Follow This Workplace Policy

Opinions expressed by Entrepreneur contributors are their own. According to a recent … [Read More...] about 26% of U.S. Workers Would Rather Undergo a Root Canal Than Follow This Workplace Policy

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