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Harvard Business Journal’s Power of 1% in Digital Transformation

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Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an ongoing investment of one percent of revenue for digital transformation . It’s an intentional, proactive, radically applied … [Read more...] about Harvard Business Journal’s Power of 1% in Digital Transformation

How to Capture Qualify and Close Sales Leads

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Everyone wants traffic, but few know how to get it. That was the hypothesis behind the birth of Growth Machine, an SEO-focused content marketing agency. If you’re involved in sales for an agency or another business with a sales cycle, there’s almost certainly a way you could be using similar methods to Growth Machine to rapidly capture, qualify and close sales leads on … [Read more...] about How to Capture Qualify and Close Sales Leads

How Predictive Content Marketing Can Drive B2B Marketing ROI

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Sonali brings 8 years of writing and editing experience to MTA. She aims to create, and curate content based on in-depth research, industry insights and the need to tell compelling brand stories that engage readers. In her career, she has worked on multiple content related projects around marketing, sales, social media, corporate communications, digital, events, internal … [Read more...] about How Predictive Content Marketing Can Drive B2B Marketing ROI