Harvard Business Journal’s Power of 1% in Digital Transformation

Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an … [Read more...]

7 Reasons to Add Influencer Marketing To Your Business Strategy

Souce Internet users spend an average of 135 minutes per day on social media. Thence, marketers have shifted their major part of marketing strategy on social media platforms. However, Influencer marketing has become one of the most effective ways to … [Read more...]

Make Your Content Curation Count

Content curation is the bread and butter of social media marketing. But without the right strategy in place, it's easy to lose sight of what you want to accomplish. Luckily, we'll break it down for you and get into the finer details of content … [Read more...]

Content is the fuel that engages your audience on social media.

Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content. Stop Using … [Read more...]

Which Metrics Should Your Business Be Using To Measure Influencer Marketing?

In the past, it was often difficult to accurately measure marketing methods to determine which methods were driving the highest levels of traffic. Today, we have access to a wide array of online marketing methods, including social media and … [Read more...]

7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up)

7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up)by Staff | October 30, 2018In a world where 92% of Gen Z trust a social media influencer more than the famous celebrity, influencer marketing is no longer a nice "tack-on" to your … [Read more...]

How to Reach Younger Generations with Social Media Marketing

Cathal Berragan is the creative director for the U.division of Social Chain, a global social media marketing agency. Social Chain has recently gained attention for the ability to make any topic trend on Twitter within 26 minutes by utilizing its vast … [Read more...]

Do you find social media marketing overwhelming?

Social media is enjoyable and addictive - we are all guilty of mindlessly scrolling our news feed on more occasions than we would like to admit. Just as consuming social media can be fun, marketing through the means of social media channels can be … [Read more...]

5 Simple Tricks and Skills Required for A Successful Career in Digital Marketing

Digital advertising is expected to grow to approximately Rs. 19,000 crores in India by 2020, and it's only going to accelerate the career opportunities in digital marketing. According to a report generated by Hootsuite, there are close to 3.028 … [Read more...]

Content marketing replaced social media marketing in India in 2017, says Times Internet

Social media marketing in India saw a 30% decline over the last year due to declining favour among marketers, according to a new report by Times Internet in association with DMAsia.The report, titled 'The State of Indian Digital Marketing - a CMO … [Read more...]