Must Read: LVMH to Develop Luxury Hotel in London, Influencer Marketing as Explained by a 19th Century Economist

A luxury shopping street in London. Photo: Jack Taylor/Getty ImagesThese are the stories making headlines in fashion on Friday.LVMH to develop luxury hotel and flagship in London When LVMH acquired the luxury hospitality group Belmont at the end of 2018, it was a sign that the conglomerate wanted…

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Harvard Business Journal’s Power of 1% in Digital Transformation

Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage.
A new approach is needed where companies commit to an ongoing investment of one percent of revenue for digital transformation . It’s an intentional, proactive, radically applied investment that views the investment from the top down as opportunistic, rather than as a sum of locally isolated budget initiatives.
Below are three key steps to drive the results from the power of a one percent investment in digital transformation:
Planting the Seeds
  • Laying a digital foundation requires the acquisition of commerce technologies and their integration to core applications to establish the right foundation, and be in a position to move information across a company’s expanded ecosystem with speed. ERP, CRM and business intelligence (BI) applications will play core roles in the ecosystem along with other adjacent technologies.
  • The focus must be on the reinvention of core processes that are digitally enabled across these core systems. This becomes the foundation upon which all other technologies will be launched.
Compelling Product Content
  • Research shows 60-90 percent of buyers start their product search online, and search engines further dictate that this content must be differentiating for optimal SEO.
  • Content now goes well beyond product-only information and must incorporate social content such as ratings and reviews, questions and answers, access to product experts, etc. For organizations with large SKU counts, it is imperative that the program to acquire content be phased and multi-faceted so as to not inhibit the speed of digital deployments.
Strategic Marketing
  • Investing in marketing is the third mandatory key component. In Phase I, the balance of the investment not spent on technology and content primarily should be allocated to marketing and digital resource development. In subsequent phases, technology and content investments may be reduced but investments in marketing will likely rise.
  • Along with typical digital marketing investments, don’t overlook marketing and operational programs required to drive adoption. Continuous improvements must be intentionally sought out to achieve results that align with the goals driving the metric based returns established by an organization. Planning ahead to rapidly overcome objections to internal and external adoption as they arise will help companies gain momentum and drive success.
Digital transformation is a huge undertaking for any business, but the Power of One Percent is designed to make that process a little less daunting by taking a fundamentally different approach to how a company invests for the future. It’s shifting away from what is the least expensive or easiest digital decisions to make to what are the best digital investments for customer-centric operations, and a shift from annual plans to agile plans, with a focus on speed. The Power of One Percent is the fuel to drive toward an agile, operational, and goal-oriented model that accepts a higher level of risk to generate a higher level of return.
Branding in the Age of Social Media
In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding. They hired creative agencies and armies of technologists to insert brands throughout the digital universe. Viral, buzz, memes, stickiness, and form factor became the lingua franca of branding. But despite all the hoopla, such efforts have had very little payoff.
As a central feature of their digital strategy, companies made huge bets on what is often called branded content. The thinking went like this: Social media would allow your company to leapfrog traditional media and forge relationships directly with customers. If you told them great stories and connected with them in real time, your brand would become a hub for a community of consumers. Businesses have invested billions pursuing this vision. Yet few brands have generated meaningful consumer interest online. In fact, social media seems to have made brands less significant. What has gone wrong?
To solve this puzzle, we need to remember that brands succeed when they break through in culture. And branding is a set of techniques designed to generate cultural relevance. Digital technologies have not only created potent new social networks but also dramatically altered how culture works. Digital crowds now serve as very effective and prolific innovators of culture—a phenomenon I call crowdculture.
Crowdculture changes the rules of branding—which techniques work and which do not. If we understand crowdculture, then, we can figure out why branded-content strategies have fallen flat—and what alternative branding methods are empowered by social media.
source: websitemagazine.com/m/blog/post/48933?name=the-power-of-1-in-digital-transformation&App=posts&y=2015&m=11&d=20&PostName=the-power-of-1-in-digital-transformation

How Predictive Content Marketing Can Drive B2B Marketing ROI

Sonali brings 8 years of writing and editing experience to MTA. She aims to create, and curate content based on in-depth research, industry insights and the need to tell compelling brand stories that engage readers. In her career, she has worked on multiple content related projects around marketing, sales, social media, corporate communications, digital, events, internal communications, process documents, SEO, advertising etc.

25 Biggest Google Maps Mistakes

We’ve all likely experienced a Google Maps mistake at some point. Maybe it took you down a strange route, led you into worse traffic, or kept bringing up a totally different location than you wanted. With technology, this stuff will happen. However, it’s one thing to get bad directions because of a Google Maps error

The post 25 Biggest Google Maps Mistakes appeared first on List25.


Source: List25 https://list25.com/25-biggest-google-maps-mistakes/ Geography &Travel,25 Biggest Google Maps Mistakes,google earth,google map satellite,google maps errors,google maps flaws,google maps mistake stories,google maps mistakes,google maps mistakes funny,google maps report a problem,google maps secrets,google maps street view,gps errors,how can i contact google maps,how to correct google maps information,video

What Is Content Marketing

If you have a business and you are trying to attract clients, sales, or you are building your brand online you must consider Content Marketing. What is Content Marketing? Content Marketing is basically posting content on your Social Media Channels (Facebook, Instagram, Twitter, etc..), or sharing articles like this one, or stories on your blog.

A How-to Guide for Influencer Marketing on Instagram [Infographic]

Instagram now has more than a billion active users, while Instagram Stories is up to 400 million daily actives, making it the fastest growing social platform, with a growing amount of influence. But the visual and creative focus of the platform can make it difficult to tap into for non-users – what do you post to your Instagram profiles?

Influencer marketing platform Buzzoole introduces automated reporting on Instagram Stories

Influencer marketing platform Buzzoole has launched a new integration with Instagram that will allow brands to monitor ‘stories-based’ influencer marketing campaigns.The platform, owned by Facebook, recently reached one billion monthly users and rolled out its new video hub IGTV. The Instagram…

Why Businesses Can’t Ignore Google AMP Stories

The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web. And Google definitely met their goal. AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages […]

The post Why Businesses Can’t Ignore Google AMP Stories appeared first on Neil Patel.


Source: Blog – Neil Patel http://feedproxy.google.com/~r/KISSmetrics/~3/BMaP-UXCwL8/ Online Marketing,km-import

Convince and Convert: Social Media Consulting and Content Marketing Consulting

Dan Gingiss:

Welcome to Experience This!

Joey Coleman:

Where you’ll find inspiring examples of customer experience, great stories of customer service, and tips on how to make your customers love you even more.

Dan Gingiss:

Always upbeat and definitely entertaining, customer retention expert Joey…

8 Standout Social Media Marketing Examples From 2018

We constantly hear stories of huge marketing campaigns from go-to brands like Coca Cola or Bud Light. Whether it’s a viral Super Bowl commercial or influencer marketing campaign involving A-list celebrities, every marketer can’t help but take note from the greats.

However, not every brand has $4…