Harvard Business Journal’s Power of 1% in Digital Transformation

Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an … [Read more...]

How Predictive Content Marketing Can Drive B2B Marketing ROI

Sonali brings 8 years of writing and editing experience to MTA. She aims to create, and curate content based on in-depth research, industry insights and the need to tell compelling brand stories that engage readers. In her career, she has worked on … [Read more...]

25 Biggest Google Maps Mistakes

We’ve all likely experienced a Google Maps mistake at some point. Maybe it took you down a strange route, led you into worse traffic, or kept bringing up a totally different location than you wanted. With technology, this stuff will happen. However, … [Read more...]

What Is Content Marketing

If you have a business and you are trying to attract clients, sales, or you are building your brand online you must consider Content Marketing. What is Content Marketing? Content Marketing is basically posting content on your Social Media Channels … [Read more...]

A How-to Guide for Influencer Marketing on Instagram [Infographic]

Instagram now has more than a billion active users, while Instagram Stories is up to 400 million daily actives, making it the fastest growing social platform, with a growing amount of influence. But the visual and creative focus of the platform can … [Read more...]

Influencer marketing platform Buzzoole introduces automated reporting on Instagram Stories

Influencer marketing platform Buzzoole has launched a new integration with Instagram that will allow brands to monitor 'stories-based' influencer marketing campaigns.The platform, owned by Facebook, recently reached one billion monthly users and … [Read more...]

Why Businesses Can’t Ignore Google AMP Stories

The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web. And Google definitely met their goal. AMP powers more than two billion mobile pages … [Read more...]

Convince and Convert: Social Media Consulting and Content Marketing Consulting

Dan Gingiss: Welcome to Experience This! Joey Coleman: Where you'll find inspiring examples of customer experience, great stories of customer service, and tips on how to make your customers love you even more. Dan Gingiss: Always upbeat and … [Read more...]

8 Standout Social Media Marketing Examples From 2018

We constantly hear stories of huge marketing campaigns from go-to brands like Coca Cola or Bud Light. Whether it's a viral Super Bowl commercial or influencer marketing campaign involving A-list celebrities, every marketer can't help but take note … [Read more...]

Insights into a newsroom: learnings for content marketing

Journalists are renowned for sniffing out a good story; they instinctively know how to get to the crux of a matter, asking the right sort of questions to get to the truth, and can decipher complicated subject matters succinctly for everyone to … [Read more...]