Over the last three years influencer marketing has gone from strength to strength, thanks largely to greater regulation and the efforts of brands to create more impactful, authentic campaigns. At the start, for many brands, influencer marketing was a land grab. They knew it was important, and that they couldn't afford to ignore it, but they didn't have a clear strategy or … [Read more...] about Influencer Marketing: It’s Not About WHO Anymore – AW360
Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an ongoing investment of one percent of revenue for digital transformation . It’s an intentional, proactive, radically applied … [Read more...] about Harvard Business Journal’s Power of 1% in Digital Transformation
Souce Internet users spend an average of 135 minutes per day on social media. Thence, marketers have shifted their major part of marketing strategy on social media platforms. However, Influencer marketing has become one of the most effective ways to make your brand popular among the massive... Read more … [Read more...] about 7 Reasons to Add Influencer Marketing To Your Business Strategy
Content curation is the bread and butter of social media marketing. But without the right strategy in place, it's easy to lose sight of what you want to accomplish. Luckily, we'll break it down for you and get into the finer details of content curation. Read on to learn how you can make your life easier, one curated post at a time. Read more … [Read more...] about Make Your Content Curation Count
Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content. Stop Using Text, Start Showing. ... Use High-Quality Stock Photography. ... Recycle Your Evergreen Content into Infographics. ... … [Read more...] about Content is the fuel that engages your audience on social media.