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7 content marketing stats you need to know for 2019
How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy. A content marketing strategy needs to be frequently evaluated to ensure that it's still relevant. As we're heading towards the end of 2018, it's a good time to review your work from the … [Read more...] about 7 content marketing stats you need to know for 2019
Influencer Marketing Lessons from Fashion Nova and Zara
LONDON, United Kingdom — Influencers continue to grow in popularity as a way for brands to appeal to their customer and attract new audiences. However, some fashion brands have been more successful than others, with Fashion Nova, Zara, KKW Beauty and H&M taking the lead in the first half of 2018,... Read more … [Read more...] about Influencer Marketing Lessons from Fashion Nova and Zara
Harvard Business Journal’s Power of 1% in Digital Transformation
Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an ongoing investment of one percent of revenue for digital transformation . It’s an intentional, proactive, radically applied … [Read more...] about Harvard Business Journal’s Power of 1% in Digital Transformation
How to Plan a Successful Influencer Marketing Strategy in 2019
We're almost at the end of 2018 and this is a good time reevaluate your marketing strategies to make sure that you're all set for next year. Influencer marketing has evolved a lot in the last few years. And by 2020, the global spend on influencer marketing is expected to reach $5-$10 billion. This is a clear indication of the popularity of influencer marketing. Read more … [Read more...] about How to Plan a Successful Influencer Marketing Strategy in 2019