THE DIGITAL TRANSFORMATION | Are you participating?

 Digital transformation is the term given to the transformation of business activities, processes and models to fully leverage the opportunities of new digital technologies. The aim of integrating digital technology into all areas of a … [Read more...]

Social influencer marketing grows following among hotels

When it comes to marketing, few tools are as powerful as social media. Thanks to their sizable caches of personal data, platforms like Facebook and Instagram have made it easier than ever for brands to target specific markets based on age, location, … [Read more...]

Influencer marketing startup Mavrck raises another $5.8M

Mavrck has raised another $5.8 million in funding, bringing its total raised to $13.8 million. When the company raised its Series A back in 2015, it was focused on helping brands work with "micro-influencers" who were already using their products. … [Read more...]

99 Collaboration Tools You Should Know in 2019

Collaboration tools drive business today. In the last two decades, organizations have learned, sometimes through painful trial and error, that email and meetings aren't adequate tools on their own for people to work together. (Can you believe anyone … [Read more...]

3 Tools To Start Your Email Marketing Straight Away EP3

So you want to start email marketing, here are the three tools you need to design, send and plan your email marketing. Stay connected! Click to Subscribe: https://goo.gl/5X6pHZ. Enjoy the video? Help share it with a LIKE! DISCLAIMER: This video and … [Read more...]

How AI Optimizes Email Marketing Performance

(MIKE CLARKE/AFP/Getty Images) More relevant content. More targeted offers and promotions. Fine-tuned frequency and send times. These are some of the mechanics of email tasks marketers are looking to AI to help improve. "With tools such … [Read more...]

4 Tools to Expand Content Marketing Efforts in Off-Site SEO

The best content marketers not only write great content but also know how to distribute it. In particular, the best content marketers are focusing their distribution efforts on leveraging the content for the purpose of voice/brand amplification, … [Read more...]

How Web Design Impacts Content Marketing?

Websites have become one of the most efficient tools for brand promotion. When a person visits a website, web design is noticed first. It matters a lot when it comes to overall user experience. There are many factors that define the user experience … [Read more...]

Social Media Marketing Trends for Hospitality Industry

Social media and "Big Data" is becoming one of the most important marketing tools for the hospitality industry for 2118 and beyond. Analytics technology and big data have made an incredible amount of information available at the press of a button. … [Read more...]

Workshop to focus on content marketing

The Port of Muskogee has partnered with Indian Capital Technology Center to bring Driven Digital and its marketing gurus back to Muskogee. This time around, the workshop will focus on content marketing. Driven Digital's workshop will help your … [Read more...]