8 Email Design Trends to Guide Your 2019 Email Marketing Strategy [Infographic]

Are you looking for ways to improve your email marketing strategy? Want to learn the latest design trends you should look to take advantage of to boost engagement? The team from Email Monks share their email design trends for 2019 in this infographic. Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.

Read more

Email Marketing: Emerging Trends to Survive 2019 and Beyond [Infographic]

Email marketing remains a key element in any effective outreach strategy, and there are always new trends and developments within email creation that can help you develop more responsive, engaging messages. That’s what this infographic is all about – the team from Connext Digital have put together this listing of key email marketing trends to be aware of in 2019.

Read more

2019 B2C Content Marketing Benchmarks, Budgets, and Trends

Most business-to-consumer (B2C) marketers are seeing improved results from content marketing and plan to increase their spend on it in the year ahead.
Some 55% of B2C marketers say their content marketing efforts are somewhat more successful compared with a year ago, and 29% say their efforts are…

Read more

5 Social Media Marketing Trends That Will Dominate 2019

The world of social media is constantly changing, bringing new trends, ideas, and unspoken rules each year. In most cases, the changes aren’t sudden or unexpected, but rather gradual and relatively predictable – for example, who was really surprised to see Google + shut down? In this post, I’ll go through the expected social media trends of 2019.

Read more

7 content marketing stats you need to know for 2019

How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy. A content marketing strategy needs to be frequently evaluated to ensure that it’s still relevant. As we’re heading towards the end of 2018, it’s a good time to review your work from the past 11 months to find out what worked better and what needs to be improved.

Read more

How to Generate More Value From Your Influencer Marketing Budget

#3 – Follow the Proof, Not the Trends Influencer marketing trends are plentiful and evolving. While it’s tempting to adopt them, Jyl Johnson Pattee, founder and CEO of Forward Influence, wants brands to double-down on the influencer marketing tactics that have been proven to work. Not every trend…

Read more

How the Beauty Transparency Movement Impacts Influencer Marketing

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers! Beauty transparency is a phrase that refers to ethics and truthfulness of the beauty industry as it relates to customer knowledge. The beauty industry encompasses the sales of all cosmetic products including makeup, haircare, skincare, and fragrance.

Read more

Content is the fuel that engages your audience on social media.

Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content.

  • Stop Using Text, Start Showing. …
  • Use High-Quality Stock Photography. …
  • Recycle Your Evergreen Content into Infographics. …
  • Share Customer Testimonials & Reviews. …
  • Search Visual Trends on Pinterest. …
  • Host Contests & Surveys.

Content marketing plays a big role in social media marketing, because of these connecting elements that help in shaping content marketing strategy for social media:

  1. Goals
  2. Target audience
  3. Product preview
  4. Communication
  5. Plans

In order to succeed in social media campaigns or marketing, the first thing you have to do is to set your goals or objectives. What do you want to achieve? Who is your target audience? How many people are you targeting? When is your deadline? When you have set your goals and targeted audience, from there, social media starts taking place. On social media, you can start taking notes of those people who seem to be your perfect criteria for your target audience.

Once you get the perfect idea about who your target audience will be, you can start previewing your products and categorizing them into some parts that depend on your target audience’s age, gender, or locations. From that, you can plan strategies on how to approach your target audience and communicate with them.

Communication needs strategies because how you deliver a message to your target audience will define what their response will be. With social media combined with strategic planning, you can communicate better with your target audience, your existing customers and even with your potential customers.

After maintaining good communication with your audience, you can start making marketing plans. Marketing plan here means that you create a content plan and test it first. In case it does not work out, you try to create solutions based on the problems or things that lack in that content plan. Then re-create the whole plan with new strategies, before executing it on social media. Good combination of content marketing and social media can be the key to great marketing strategies for the future.

When you combine content marketing with social media, you have to be focused on these objectives in mind:

  • Help your target audience understand your products or services better
  • Entertain your target audience with your interesting content
  • Educate your target audience on new trends and best practices
  • Tell your target audience about the challenge of the current situation
  • Convince your target audience to buy your products or use your services and tell them why they need it

reference: bestinau.com.au

 

Influencer Marketing Trends to Know in 2018

The popularity of influencers as a marketing medium shows no signs of slowing. They give brands the opportunity to reach consumers through more authentic, experiential marketing forms, while offering entertainment value and a personal connection beyond traditional advertising.

But where does this…

9 Expert Guides: How to Win at Influencer Marketing

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers — including B2B marketers. Not to worry, though, if you’re not there yet or need to up your game. I’ve got you covered. To keep you abreast of the latest trends in B2B influencer marketing, I’ve rounded up 9 terrific posts.