Content is the fuel that engages your audience on social media.

Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content. Stop Using … [Read more...]

Influencer Marketing Trends to Know in 2018

The popularity of influencers as a marketing medium shows no signs of slowing. They give brands the opportunity to reach consumers through more authentic, experiential marketing forms, while offering entertainment value and a personal connection … [Read more...]

9 Expert Guides: How to Win at Influencer Marketing

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. I've got you … [Read more...]

What I learned about influencer marketing in B2B

I spent a fascinating morning last week with the good people from SAP Ariba and Traackr learning about the latest trends in influencer marketing in B2B - a widely misunderstood and sometime even maligned discipline. Before the interactive panel and … [Read more...]

7 Challenges to Your Content Marketing – and How to Meet Them – Small Business Trends

Michael Guta is a Staff Writer for Small Business Trends focusing on business systems, gadgets and other small business news. He has a background in information and communications technology coordination. … [Read more...]

Social Media Marketing Trends for Hospitality Industry

Social media and "Big Data" is becoming one of the most important marketing tools for the hospitality industry for 2118 and beyond. Analytics technology and big data have made an incredible amount of information available at the press of a button. … [Read more...]

Integrating AI with Social Media Marketing to Persuade Profitable Markets

The decade belongs to the phenomenal rise of social media marketing and advertising. Thanks to Mary Meeker's insights on internet trends in 2018, marketing teams have a fair idea of how social media companies impact the way customers interact with … [Read more...]

The 5 Best Influencer Marketing Studies of 2018 So Far

The field of marketing is in constant flux, with marketers constantly analyzing emerging trends and data to determine optimal strategies. As a result, marketing studies only a year old can be outdated. Fortunately, a fresh crop of influencer … [Read more...]

Explode Your Social Media Marketing in 2016 with These 4 Hot Trends

"In-the-moment", one click, instant, and privacy protection are all words and topics that will define social media marketing in 2016. I want to make sure we are all on topic and on trend with our business social media plan as we head into a new year. … [Read more...]

What Are 2018’s Biggest Content Marketing Trends?

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn't help but think of this cartoon by The Marketoonist for two reasons. This cartoon is way too real. I … [Read more...]