What I’ve learned from “Making Websites Win”

The book is pure gold: “Making Websites Win” indeed is the ultimate guide to growing any web business, and there is a lot to be learned from the book. It contains 12 years of demonstrated knowledge from the authors Dr. Karl Blanks and Ben Jesson, … [Read more...]

3 ways to make a splash with search engine marketing

Offering valuable content and an outstanding website are crucial to PR and marketing efforts, but so are strategies that get consumers to click. Search engine marketing, also known as paid search ads or pay-per-click efforts, can help brand managers … [Read more...]

The Search engine marketing Game-plan Diagram

Valuable content and an outstanding website are crucial to PR and marketing, but so are strategies that get consumers to click. Search engine marketing, recognized as paid search or pay-per-click, helps companies attract consumer attention and … [Read more...]

How Web Design Impacts Content Marketing?

Websites have become one of the most efficient tools for brand promotion. When a person visits a website, web design is noticed first. It matters a lot when it comes to overall user experience. There are many factors that define the user experience … [Read more...]

Workshop to focus on content marketing

The Port of Muskogee has partnered with Indian Capital Technology Center to bring Driven Digital and its marketing gurus back to Muskogee. This time around, the workshop will focus on content marketing. Driven Digital's workshop will help your … [Read more...]

10 Common Reasons Why Influencer Marketing Campaigns Fail

In today's over-communicated, advertising-wary digital landscape, businesses need to find alternative strategies for generating brand exposure, website traffic, and conversions, and influencer marketing is often just what's needed. Done right, … [Read more...]

7 Worst Content Marketing Mistakes You Can Make

This article was contributed by Daniel Ross. On the surface, content marketing looks easy to pull off. Newsflash: it's not. When people read an entry or article published on a website, they don't see the blood, sweat, and tears that have been shed. … [Read more...]

The Most Common Obstacles to Closing a Sale with Website Clients

Rejection is part of the gig. And you know what? It’s okay if a prospect rejects your proposal, so long as the reason for it is valid. Perhaps your style of communication or work doesn’t blend well with the client’s. Or maybe your pricing is too far … [Read more...]

Content Marketing: 13 Types of Content That Drive Traffic

Visit websites of your top competitors. You’ll see content. If you don’t see lots of content on the site of your top competitors, it could be that you’re in a rare niche where competition is zero. But I doubt that’s the case. Every niche has at least … [Read more...]

10 Content Marketing Metrics Every Marketer Should Measure

If there's one issue that the majority of marketers face today, it's tracking their content marketing metrics. Seasoned marketers know just how vital tracking these metrics are, especially when precious time and money are involved. You know by now … [Read more...]