Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an ongoing investment of one percent of revenue for digital transformation . It’s an intentional, proactive, radically applied … [Read more...] about Harvard Business Journal’s Power of 1% in Digital Transformation
The book is pure gold: “Making Websites Win” indeed is the ultimate guide to growing any web business, and there is a lot to be learned from the book. It contains 12 years of demonstrated knowledge from the authors Dr. Karl Blanks and Ben Jesson, founders of Conversion Rate Experts. The invaluable lessons to be Source: Convert.com Blog … [Read more...] about What I’ve learned from “Making Websites Win”
Offering valuable content and an outstanding website are crucial to PR and marketing efforts, but so are strategies that get consumers to click. Search engine marketing, also known as paid search ads or pay-per-click efforts, can help brand managers attract consumers' attention and help your organization or client stand out to those looking for a solution. … [Read more...] about 3 ways to make a splash with search engine marketing
Valuable content and an outstanding website are crucial to PR and marketing, but so are strategies that get consumers to click. Search engine marketing, recognized as paid search or pay-per-click, helps companies attract consumer attention and their organization to stand-out before whoever made the search. The following diagram from 1stOnlineTech illustrates the … [Read more...] about The Search engine marketing Game-plan Diagram
Websites have become one of the most efficient tools for brand promotion. When a person visits a website, web design is noticed first. It matters a lot when it comes to overall user experience. There are many factors that define the user experience of a website. The way a website showcases... … [Read more...] about How Web Design Impacts Content Marketing?