Deals are flowing into marketing technology, online publishers, and everything in between.
Since the beginning of the year, there has been more than $100 million in venture capital backed deals.
So why is this content marketing growing like crazy?
Consumers expect immediacy. Increasingly, brands need to meet that demand with not just massive ad campaigns, but also the content production, workflow and management processes of a 24-hour newsroom.
- Great marketing reaches audiences where they are, across all channels and devices.
- Multi-channel engagement requires brands to completely transform their entire content marketing process.
- Creating content is hard, managing content is hard and distributing content is hard. There is no question that the market pull is real.
The rising tide certainly makes all boats rise, yet not all of today’s boats are ocean-ready”