The 4 Most Common Mistakes In Influencer Marketing Campaigns (And How To Avoid Them)

It’s one of the biggest challenges startup owners face: How do you get the word out about your brand? With traditional ad campaigns showing dwindling clickthrough rates, and more people making decisions in other consumers, influencer marketing has become a popular answer, and for good reason. But can be disastrous if you don’t do it right—not only for your brand and your budget, but for the influencer as well.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.