The Biggest Misconceptions About Influencer Marketing; Industry Perspectives With OMD’s Katharine Ricci

OMD’s Katharine Ricci, who’s been doing influencer marketing for the last ten years, talked to Reelio about the value of influencer marketing, and why brands shouldn’t solely rely on positive shout-outs from fans.

“Creators don’t have time to look through 200 PR pitches. They want to get paid by…

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.