If you’re working in content marketing and have never heard of nor seen the sales or purchase funnel, stop what you’re doing right now and go talk to your sales team. This funnel—where you aim to raise awareness of your goods, help your customers make the decision to buy, and then take the action to buy—is Sales and Marketing 101.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.