The content marketing matrix infographic

Brainstorm on content ideas to engage customers and encourage sharing.


When reviewing the potential of each content type, you should also think about its potential to attract inbound links to your site to help with SEO.

Think through the dimensions of different content based on how your audience might think and what you’re trying to achieve as a business.

  • What will work where your audience are more or less impulsive or rational?
  • What does that mean for content creation and marketing goals?


Depending on the quadrant(s) that you feel drawn to for your audience, it offers a starting point for your ideas generation.

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About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.