Brainstorm on content ideas to engage customers and encourage sharing.
When reviewing the potential of each content type, you should also think about its potential to attract inbound links to your site to help with SEO.
Think through the dimensions of different content based on how your audience might think and what you’re trying to achieve as a business.
- What will work where your audience are more or less impulsive or rational?
- What does that mean for content creation and marketing goals?
Depending on the quadrant(s) that you feel drawn to for your audience, it offers a starting point for your ideas generation.
