Internet Use by Cell Phone is preferred by younger and less affluent people.
63% of mobile phone owners used their devices to go online this year, according to a new report from the Pew Research Center’s Internet & American Life Project.
Despite no gender differences, there are some strong variations in cell-mostly internet use when sorting by age, ethnicity, education attainment and household income.
See: http://pewinternet.org/%7E/media//Files/Reports/2013/PIP_CellInternetUse2013.pdf
Predictably, the percentage of mobile internet users who rely mostly on their device for access is higher among younger age brackets.
- Pew recently found Hispanics to have an above-average incidence of mobile check-in services use, and Hispanics also stand out in this latest survey of cell-mostly internet use.
- Fully 60% of Hispanic mobile internet users primarily use their phone for internet access. Black Americans aren’t far behind (43%), although only 27% of white mobile internet users are cell-mostly internet users.
Beyond age and ethnicity, there is also a strong skew towards lesser-educated, lower-income respondents.
- Among mobile internet users, 45% who count their education attainment as high school graduate or below primarily use their phone to access the internet.
- That’s about twice the proportion (21%) of those with a college degree.
- Similarly, 45% of mobile internet users with household income of less than $30,000 go online mostly using their mobile phone,
- compared to 27% of their counterparts in households with at least $75,000 in annual income.
Read more: The Demographics of “Cell-Mostly” Internet Users
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