burst onto the scene about eight years ago, many marketers have thought of it as one piece of their company’s overall marketing strategy. A big reason content marketing has become more popular over the years is that the practice aligns with the ways customers today are making purchase decisions and the type of information they’re looking for online to make those decisions — all things that should sound pretty familiar to the marketing team.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.