The Fyre Festival Marketing Disaster: 2 Important Influencer Marketing Lessons Learned

If you’re keeping up with the times, you’ve probably heard of the Fyer Festival and the disaster that ensued due to horrible planning. In fact, the festival organizers were hit with a $100 million lawsuit claiming fraud, negligent misrepresentation, breach of contract, and more. The organizers worked with influential celebrities to successfully promote the festival through social media.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.