The Holy Mantras for a Successful Email Marketing Strategy [Infographic]

Oftentimes, a gap exists between an email marketer’s expectations and the subscriber’s perception of your email message. Such a gap exists because most marketers fail to strategize their campaigns to befit subscriber demand. . When you’re expecting a high open rate, and get a higher unsubscribe rate, it is time to close the gap between subscriber demand and the marketer expectation.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.