The Iron Triangle of Influencer Marketing

Often referred to as the iron triangle, the concept of fast, cheap and good has been thought to be the best way to manage opposing forces. It is meant to aid decision-making based on known constraints such as time and resources. In the age of influencer marketing, the same competing forces exist. Standards are forming, and finding the balance between brand and creator needs is increasingly complex.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.