Sprout Social recently published some data about employee advocacy outweighing influencer marketing both from a budget and value perspective in their The 2018 Sprout Social Index. Here are a few data points that caught my attention:. The index also surveyed marketer’s goals for 2018. I was a little surprised at the below graph (I recreated it because I’m weird like that) due to the lack of ROI-driven goals.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.