The Right Way to Balance Business and Fun in Your Content Marketing

When a brand is new and growing, they tend to be freer—and often more fun and creative—with their content. A young brand’s very survival depends upon making a splash, catching attention, and being new and distinctly different.
As a brand matures and new marketing talent is brought in, the…

Link: The Right Way to Balance Business and Fun in Your Content Marketing
via www.convinceandconvert.com

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.