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Storytellling Infographic

July 18, 2014 By Michael Stuart

Connect on a deeper psychological level

Content marketing creates opportunities for brands to develop storytelling in new ways.

Gain insights on how people will respond to content, and how our brains are wired to connect with compelling stories.  Finding the right story will activate part of the brain to listen, absorb and transpose it into their own ideas and experiences, making it memorable.

science of content

Via: Smart Insights smartinsights.com Persuasion marketing principles

Filed Under: Content Marketing, influencer marketing, Strategy Tagged With: brand, content marketing, stories

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.

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