Thought Leadership through Content Curation

wpid curata  d4458639f4e1dd2d33366898b624010f1Content curation improves thought leadership

In her article published on Yahoo Small Business Advisor, Dzurisin explains the benefits of content curation. She provides tips to keep in mind while curating in order to be a thought leader.

The first is to stay relevant. By seeking out relevant content, brands not only become knowledgeable on the latest trends in their market, but with all the relevant content on their site, they also become the go-to expert in their field.

Other tips Dzurisin offers are that content should be insightful as well as shareable.

  • Curated information should be informative for readers and curators, and
  • Curator’s should add their own insights to increase its value.
  • Shareable content keeps the conversation going.

If you’re curating quality content that motivates readers to share, the conversation will be around your brand.

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About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.