Influencer marketing has been around for a few years, but with the current level of media coverage and discussion around it, it is fair to say that 2016 marks its growth inflection point. No longer are marketers asking, “What’s influencer marketing?” Today, many are asking, “Should we develop an influencer marketing channel?” or, “How much effort and budget should we put behind it this year?” Embracing something new, regardless of how advantageous it might be, is difficult.
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About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.