What is content curation?
- 1) You research and gather the best content on a niche topic for your audience, and
- it is relevant to their business, and
- it is enriched with personal opinion and expertise.
Good curation produces and publishes unique and interesting content – it is not auto-posted snippets.
Your spaces that could use some curated materials include:
- Online Magazines
- Email Marketing
- Social Media
It is important that your curated content is high quality and reliable. Check your sources and if you do not have the time, consider hiring a freelancer. Above all, make sure the curated content accurately reflects your brand, its story and values.
Content curation can help your business leverage today’s rapidly changing digital world, stay ahead of your competition and increase your marketing ROI. Your online presence (Website/Blog/Facebook/Google+/Twitter) needs recent and relevant content to offer you and your audience recurring value.