• Skip to main content
  • Skip to primary sidebar
  • Home
  • News
  • Hot Trends
    • Alltop Sites
    • SEO Tools
    • Text Tools
    • Pearl Trees
  • About
  • Contact

1stOnlineNews

with amplified content marketing

Amplified Content Marketing News
You are here: Home / influencer marketing / Ways to Engage Your Social Media Influencers

Ways to Engage Your Social Media Influencers

September 15, 2014 By Staff Editor

A segment of a social network
A segment of a social network (Photo credit: Wikipedia)

4 Ways to find those who could influence for your brand

  • Talk to your sales side
    Gain an understanding of who’s pushing the dollar figures for your product and industry. Engaging with key stakeholders within these organizations may be the right route to gain both influencers and advocates.
  • Industry Analysts
    Though you may not wish to openly engage with industry analysts in the social space, understanding who’s listening to their social channels may give you a pool of people that are interested in understanding your industry more.
  • Industry Experts
    Industry experts are people who have tons of experience in your industry. They might be the people your company has been trying to hire for a top-level position or whom your organization sees as thought leaders. They are likely strong, knowledgeable voices.
  • Industry Publications
    Checking out journals, newspapers or magazines posting intelligent information about your industry can give you a list of authors and interviewers who understand your space and could be writing in a social sense as well.

Once you’ve complied your list of people influencing your business, hop on social media and see if their presence carries over. Connect with these people now. As your industry matures socially, you can gain from the benefits.

content-influence-AOL

 Once you’ve found your influencers, the next question becomes, “How do you connect with them?”

1. Ask your influencers questions

2. Ask them to guest blog

3. Comment on your influencers’ blog posts

4. Share their content with your social networks

5. Google+1 and like influencer posts

6. Link to their content in your blog posts

7. Ask to cross-post influencer content on your corporate blog

8. Make introductions

9. Ask for introductions

10. Give your influencers a shout out on your social networks

11. Invite your influencers to a Tweetup

12. Invite them to participate in a Google+ hangout or webinar

13. Ask them to provide feedback on your brand or product

14. Make changes based on your influencer feedback

15. Provide feedback on influencer content

16. Reward them with exclusive content or offers

17. Host an event to show them your appreciation

18. Give them a sneak peak of a new product or service

19. Thank them

20. Connect with your influencers on other networks

21. Ask an influencer to be your brand’s spokesperson

22. Invite them to collaborate on campaigns

23. Offer to work together to author or co-author an ebook

24. Ask your influencers to host a Twitter Chat

25. Host an event panel and invite your influencers to participate

26. Do a blog or video interview with an influencer

27. Engage with your influencers as people, not prospects

28. Ask them for advice on brand or industry topics

29. Add your influencers to a Google+ circle and share it with your community

30. Create a Pinterest board with your favorite influencer content

These are a few ways to reach out to and engage with your influencers that can easily be incorporated into your existing social media strategy.

Note: under Federal Trade Commission (FTC) guidelines, any relationship where payment or other compensation is received for an endorsement or testimonial must be fully disclosed.

Source

Filed Under: influencer marketing, SMO Tagged With: influencers

Primary Sidebar

Latest News

Three Ways to Use Google Trends for SEO in Your Content Marketing

Content marketing is like cooking. There are days when you are inspired and creative and deliver the … [Read More...] about Three Ways to Use Google Trends for SEO in Your Content Marketing

26% of U.S. Workers Would Rather Undergo a Root Canal Than Follow This Workplace Policy

Opinions expressed by Entrepreneur contributors are their own. According to a recent … [Read More...] about 26% of U.S. Workers Would Rather Undergo a Root Canal Than Follow This Workplace Policy

Amplified Content Marketing by 1stOnlineTech · Log in