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What is Bounce Rate

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Bounce rate is the percentage of visits that go only one page before exiting a site.

These visitor actions will be identified as a bounce from your site and typically signal that the visitor’s expectations were not met.

  1. Clicks the back button
  2. Closes the browser
  3. Types a new URL
  4. Does nothing

There are times when a visit is identified as a bounce but it isn’t negative. For example, during a visit a user clicks on a link that brings the user to an external site.

  • Note that in Google Analytics, you can choose to have an outbound link that is tracked as event be an interaction or non-interaction event.
  • Single-page sites tend to have high bounce rates.
  • If you’re seeing a high bounce rate from a multiple-page site, check to see that you’ve added the tracking code to all your pages.

Bounce Rate Infographic

Google Analytics Benchmark Averages for Bounce Rate

  • 40-60% Content websites
  • 30-50% Lead generation sites
  • 70-98% Blogs
  • 20-40% Retail sites
  • 10-30% Service sites
  • 70-90% Landing pages