Bounce rate is the percentage of visits that go only one page before exiting a site.
These visitor actions will be identified as a bounce from your site and typically signal that the visitor’s expectations were not met.
- Clicks the back button
- Closes the browser
- Types a new URL
- Does nothing
There are times when a visit is identified as a bounce but it isn’t negative. For example, during a visit a user clicks on a link that brings the user to an external site.
- Note that in Google Analytics, you can choose to have an outbound link that is tracked as event be an interaction or non-interaction event.
- Single-page sites tend to have high bounce rates.
- If you’re seeing a high bounce rate from a multiple-page site, check to see that you’ve added the tracking code to all your pages.
Google Analytics Benchmark Averages for Bounce Rate
- 40-60% Content websites
- 30-50% Lead generation sites
- 70-98% Blogs
- 20-40% Retail sites
- 10-30% Service sites
- 70-90% Landing pages