What is Bounce Rate

April 6, 2014 By

Bounce rate is the percentage of visits that go only one page before exiting a site.

These visitor actions will be identified as a bounce from your site and typically signal that the visitor’s expectations were not met.

  1. Clicks the back button
  2. Closes the browser
  3. Types a new URL
  4. Does nothing

There are times when a visit is identified as a bounce but it isn’t negative. For example, during a visit a user clicks on a link that brings the user to an external site.

  • Note that in Google Analytics, you can choose to have an outbound link that is tracked as event be an interaction or non-interaction event.
  • Single-page sites tend to have high bounce rates.
  • If you’re seeing a high bounce rate from a multiple-page site, check to see that you’ve added the tracking code to all your pages.

Bounce Rate Infographic

Google Analytics Benchmark Averages for Bounce Rate

  • 40-60% Content websites
  • 30-50% Lead generation sites
  • 70-98% Blogs
  • 20-40% Retail sites
  • 10-30% Service sites
  • 70-90% Landing pages
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About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.