I spent a fascinating morning last week with the good people from SAP Ariba and Traackr learning about the latest trends in influencer marketing in B2B – a widely misunderstood and sometime even maligned discipline. Before the interactive panel and Q&which I chaired, Nicolas Chabot, EMEA EVP of Traackr, revealed the results of their annual survey into key trends in B2B influencer behaviour and activities, after which Amisha Gandhi, VP of influencer marketing at SAP Ariba, spoke candidly and enthusiastically about how that organisation is using influencer marketing to improve its customer journey and interaction.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.