What the Psychology of Persuasion Shows Us About Geting Influencer Marketing Right

Influencer marketing has been one of the biggest buzzwords and trendiest communication strategies of 2017. Tom Ward, writing for Forbes, certainly thinks so and suspects the trend will continue in 2018. The way we talk about influencer marketing today often makes it seem like a new phenomenon enabled by the development of digital technologies and platforms like Instagram where anybody has the chance to become an influential figure by racking up millions of followers.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.