What’s the Deal with Influencer Marketing?

Influencer marketing is having its moment right now. The term and its practice are getting the kind of buzz that content marketing was getting several years ago. Why is that? As marketers, we are constantly on the lookout for the next big thing, the next exciting and effective way of reaching our audience.

Link: What’s the Deal with Influencer Marketing?
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About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.