In the competitive rat race that is “content,” has solving for the customer become a mere footnote? Discussions whirl around how the company can squeeze more out of every piece of content. More clicks, more traffic, more lift. Amidst the campaigns, targeting, and email blasts, we see that a war is being waged, and the customer is losing ground.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.