Why SAP Sees Influencer Marketing as a Long-Term Relationship

As a communications professional, so much of the job is based on building relationships, whether it’s creating trust with journalists or speaking directly to your audience on social media.

Amisha Gandhi, Head of Global Influencer Marketing, SAP

The same applies to influencer marketing—building…

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.