Why SEO should always complement your content marketing

Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?” My answer is always the same: SEO should be viewed as reinforcement to your content team. More often than not, this is followed by another question: “How should SEO and content marketing teams work together to achieve success?” Let’s explore this in more detail.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.