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You are here: Home / Content Marketing / Why Storytelling Content Marketing

Why Storytelling Content Marketing

May 22, 2016 By Michael Stuart

Stories can provide value to customers

Self-directed buyers are relying on the content they read online to lead their purchasing decisions, and because of the amount of content today, that also means that creativity and storytelling are an incredibly important part of creating content that connects your customers to your brand.

Your Story with Business Value by 1stOnlineTech.com Your Story with Business Value by 1stOnlineTech.com

 

Help Your Customers See Themselves in the Content

The content that you create shouldn’t just be about your brand and what you offer. Instead, your customers should be able to see themselves in the story that you are telling through content. How can this be accomplished?

Write Like a Human Speaking to Human

There is no denying that good SEO is still a very important part of creating great content. However, stuffing your content with keywords you want to rank for may get people to your site initially, it won’t keep them there or create a good experience. Instead, time is better spent conducting research to see what questions customers are asking and how they are being phrased. That information can then be used to inform how you go about incorporating key search phrases in a way that is natural and pleasant to read.

Open Up & Share

Your ability to tell that story in a way that inspires confidence can actually build more credibility with prospects and connect them tighter to your brand.

Help Customers Visualize the Message

Visual elements should be included in everything from blog posts, to larger content assets and social messages.

story photo

Sources:

  • www.toprankblog.com/2016/04/keeping-it-real-with-content-marketin
  • Photo by NickPiggott

Filed Under: Content Marketing, influencer marketing Tagged With: blog, brand, business, content, content marketing, Conversion, marketing, PR, sem, seo, stories, story, strategy, success, Visual, website

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.

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