Stories can provide value to customers
Self-directed buyers are relying on the content they read online to lead their purchasing decisions, and because of the amount of content today, that also means that creativity and storytelling are an incredibly important part of creating content that connects your customers to your brand.
Your Story with Business Value by 1stOnlineTech.com
Help Your Customers See Themselves in the Content
The content that you create shouldn’t just be about your brand and what you offer. Instead, your customers should be able to see themselves in the story that you are telling through content. How can this be accomplished?
Write Like a Human Speaking to Human
There is no denying that good SEO is still a very important part of creating great content. However, stuffing your content with keywords you want to rank for may get people to your site initially, it won’t keep them there or create a good experience. Instead, time is better spent conducting research to see what questions customers are asking and how they are being phrased. That information can then be used to inform how you go about incorporating key search phrases in a way that is natural and pleasant to read.
Open Up & Share
Your ability to tell that story in a way that inspires confidence can actually build more credibility with prospects and connect them tighter to your brand.
Help Customers Visualize the Message
Visual elements should be included in everything from blog posts, to larger content assets and social messages.
- Photo by NickPiggott