Why the Cleveland Fed Is Banking on Content Marketing

It’s no small task when an organization that’s been around for over 100 years decides to launch a content marketing initiative. However, to generate awareness and publicize the work it’s doing to improve outcomes in the regions it serves, that’s exactly what one financial institution did. Meet the Federal Reserve Bank of Cleveland and Michelle Park Lazette, its writer and in-house journalist.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.