Why Word Count Shouldn’t Drive Your Content Marketing Strategy

The age-old debate about whether size matters has plagued humans for centuries, and now, it has invaded the marketing world. Today’s brands and agencies find themselves contemplating whether long-form or short-form content is more effective. Long-form content has won the debate in recent years. Because in-depth articles and e-books provide more information, we assume they increase our brands’ authority, drive higher engagement, and boost desired metrics across the board.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.