We have written about B2B influencer marketing several times, I’ve also written about it in my book “Social Selling – Influencing Buyers and Changemakers” available on Amazon. This article is about a recent fail we have seen in the Influencer Marketing arena. Please read on there are clear learnings for us all.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.