Why your content marketing program could be failing

Content marketing is like building a house. You can be creative, but you must follow a process. If you skip critical steps such as the user experience you provide on your website, you will be creating a house on top of a weak foundation. As your company’s content architect, it’s important to understand the five basic steps of producing digital content that can succeed.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.