You Ask, I Answer: How to Evaluate Influencer Marketing Software?

Jim asks, “What should we be looking for in influencer marketing software? We need a BS detector for all the sales pitches.”

Influencer marketing software has to fulfill at least one of three functions:

Identification – finding influencers through proven methods.

Outreach and management -…

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About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.