Your Editorial Calendar is Not Your Content Marketing Strategy

More and more, I am hearing marketers talk about how they have a strategy . . . and then proceed to say they are set because they have an editorial calendar.
At the risk of sounding ranty, I’d love to yell from the rooftops: An editorial calendar is not a content marketing strategy!
An editorial…

Link: Your Editorial Calendar is Not Your Content Marketing Strategy
via contentmarketinginstitute.com

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.