The rise of the connected consumer has radically altered the marketing landscape, with the growth of influencer marketing being one of the most visible changes. It’s no longer necessarily the most effective strategy to have a well-known spokesperson or subject-matter expert represent your company in the mass media.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.